Rule #1 of Business is also Rule #1 of Websites, the customer is always right. And that is something many REALTORS and Business Owners don’t understand when it comes to setting up their own website. They like to build very image based, ego-centric designs and load up the site with content that they like or care about. But when you are building your site to totally fit your personal needs, are you really doing the best to service your potential customers.
In some cases yes, but most of the time no. What I recommend to clients is to organize and build your site based completely around the users needs and wants. So, what is it that they want:
1) Property Listings and Search Tools – This should be the #1 focus of your site
2) Education about the Local Area so they can decide if they want to move to or from there
3) Educational content to help them through the real estate process (buyers info, sellers tips, mortgage calculators, help in finding financing, understanding the current and local market, etc.)
4) You the REALTOR
So, when it comes to figuring out what the structure and goals of your site should be, it should be based on the prior customer needs and wants. So build your site around the MLS and make it easy for the user to find specific kinds of listings that also match your desired clientele. Then focus on educating that consumer about all aspects of their potential real estate experience and finally work yourself into the site, but don’t over do it because that is not what they are there for. And remember, statistically speaking, consumers are just as likely to use an agent’s website as they are a brokerage or even Realtor.com, you just need to make sure that your site is set up in a user friendly manner so that they enjoy their experience when they are there.
For more tips and advice on running your website, blog, social networking, humorous musing, technology trends and more that are influencing the real estate market, be sure to follow Craig Grant, the Real Estate Website Guru’s blog