One common question I get is how does a typical REALTOR get involved with social networking and still run their real estate business. The main concern is that there are so many social marketing sites springing up, they change all the time and there is not enough time in the day to do it all.
This is of course a legit concern, so my advice is the following:
1. Identify your personal strengths and weaknesses and see which social media sites fit your personality, style, etc. and also will most effectively deliver you the target audience you are trying to reach
2. Identify how much time you are able to commit to social media on a daily or weekly basis. Take into account that some of the social media sites require more frequency and time involvement to participate in. For example a blog post is a bit more involved than other social media options but you only need to do so 1-2 times per week. FaceBook should be monitored on a consistent basis but to effectively use the site, you should expect to do a few posts per week. Where as Twitter utilizes very short post (less than 140 characters), but the frequency is much higher as you have to be willing to post on it multiple times a day.
3. Be sure to utilize a software solution such as TweetDeck, HootSuite or Seismic to make posts to multiple social media sites at once, pre-write and schedule posts and more.
At the end of the day, it is all about time management. So be sure to follow these steps but more importantly try to put yourself on a schedule you can realistically keep to. As you start to reap some benefits of your social networking efforts and as you start to enjoy it more, you can always adjust your time involvement as you go.
Now get out there and be social!