Put your money where the business is


Baylor University research of where REALTORS are spending their money

Baylor University research of where REALTORS are spending their money

I have been preaching for years that REALTORS need to stop doing what they’ve always done or they will find themselves left behind and that definitely holds true to advertising.  For decades the real estate industry was immersed in the print world sinking huge portions of their budget into newspapers and magazines and continued to do so even though the ROI on these vehicles were dropping each year.

Well as recently as 2008, REALTORS were still allocating close to 15% of their budget on print despite it routinely being ranked one of the worst options for generating leads/new business and yet not reallocating the dollars they used to spend in print to online where they know the majority of their business is coming from these days.  As I state in my classes, this is a trend, in 2011 it is time that REALTORS start putting their money where the business is and the numbers show that is online.

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Filed under Online Marketing, Real Estate Website General, Search Engine Optimization

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