In this article from CNET News, Google algorithm change tackles content copying – http://t.co/1oAJJXL via @cnetMatt Cutt’s the chief architect of Google’s algorithm mentioned in an interview recently that Google is making a fundamental change that they will start assessing and penalizing sites for duplicate or copied content.
So what does this mean to you the site owner?
The saying has always been that content is king, well now that needs to be changed to Original Content is King!
While provided content is great to get a site up and going quickly and fill a site up with necessary content, don’t expect provided content to get you to the top of the search engines. To do so, the content needs to be original and custom. So, no more cutting corners, a site owner really has to make the commitment or investment to add a lot of custom content to their site and consider modifying any content that is provided to you by your site host.
Of course content is only one small piece in your sites page rank which we will cover in other blog posts along with other factors including meta data, backlinking, social media presence, use of bloggs, etc., but as highlighted by this big change by Google, content is still an important factor.